creative strategist

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I’m a creative director-meets-brand strategist who uses typography to tell stories, employs design as a tool in the quest for clear communication and believes collaboration is at the center of all successful projects.

 

Amy is my go to for all things creative/graphic. She has an unparalleledtaste and sophistication level, sheis swift and economic, and she is always a pleasure to work with. The transition to supporting me and the Fashion Scholarship Fund virtuallyhas been seamless.
—PETER ARNOLD
Executive Director, Fashion Scholarship Fund

Amy has been an incredible partner for my team. We’ve leveraged her skills for a variety of projects, from presentation decks to website layouts. She always brings a keen creative eye and critical strategic thinking to every project she executes. Her work is always delivered with excellence and on time.
—HEATHER MACBETH
Vice President of Marketing,
Tom Ford Beauty North America

Amy’s work embodies strategic design. She immersed herself in our brand and marketing plans, she asked the hard questions, she challenged our assumptions and as a result, brought us to a whole new level of brand expression and design. It is rare to find Amy’s combination of strategy and creativity.

Amy worked seamlessly with our team as we developed and launched our new brand, was fully vested in our go-to-market success, and even partnered closely with our digital agency and other departments on projects to ensure consistent expression across channels.  Amy’s level of engagement, impeccable delivery and holistic approach make her truly unique partner in design.
—AMY BOURNE
Head of Marketing, Seramount

 

Work Experience

Consulting Designer

Meatpacking BID, New York, NY | September 2021–current
Designed 2021 Annual Report, illustrated graphics for annual fall event, and quarterly board meeting presentation design

Estée Lauder, New York, NY | January 2020–current
Presentation design, graphic support for Designer Fragrances team

Fashion Scholarship Fund, New York, NY | January 2020–current
Designer of 2019, 2020 and 2021 Annual Reports; implemented new brand identity across marketing collateral

IXIS, Burlington, VT | June 2021–current
Designed new brand elements and directing implementation across multiple touch points

Supportiv, Berkeley, CA | July 2018–current
Graphic support for marketing materials and app design, design of SXSW pitch deck for Supportiv’s 2019 Social and Culture category win 

Documentary Business, Brooklyn, NY | August 2018–current
Report and presenation design, branding support 

Seramount, New York, NY | December 2020–current
Full graphic support for Sales, Marketing, and Event teams

WildEarth, Johannesburg, South Africa | June 2018–February 2020
Designed pitch decks and logos for TV shows in distribution as the team transitioned to operating their own channel

Carolina Herrera, New York, NY | August–October 2019
Collaborated directly with president of Carolina Herrera to design her 2019 Board of Directors presentation

Rakuten, Interim Creative Director, San Mateo, CA, January–July 2018
• Guided both creative and marketing teams through the implementation of “quirky” design voice
• Collaborated with team to see the implementation of voice and visuals through email blasts, corporate event signage, advertising and online communications
• Crafted review processes to keep all team members aware of progress as well as to maintain consistency across all touch-points

Polyvore, Creative Director, New York, NY/Mountain View, CA | May 2012–April 2018
Hired to direct the design voice at Polyvore, a successfully acquired Silicon Valley-based startup
• Constantly mapped creative execution back to business goals creating high performance assets for both marketing and sales teams
• Built an email program from the ground up with over 4 million subscribers in collaboration with Marketer and Editorial Director—this program contributed up to 20% of the daily revenue for Polyvore
• Sole creative position on the revenue team responsible for driving acquisition of company
• Directed concepting and tone-of-voice of General Presentation, a tool used by the sales staff to pitch and define Polyvore

Vogue, Art Director, New York, NY | July 2009–May 2012
Promoted twice to a position of leadership in an extremely competitive, high-pressure environment
• Designed advertising layouts and advertorial spreads for Vogue clients
• Collaborated with Creative Director in managing photo shoots for L’Oréal Paris, Lexus, Lenovo and CoverGirl
• Designed informational collateral and presentations for marketing of Vogue
• Contributed to supervising senior designers and interns to maintain consistent look and feel of all collateral
• Winner, Vogue Marketer of the Quarter 2011, Finalist, Vogue Marketer of the Year 2011

Condé Nast Portfolio, Senior Designer, New York, NY | October 2007–April 2009
• Designed advertorial spreads for clients appearing in the magazine, luxury premiums (umbrellas, golf ball packages, baseball cards) and created sales materials and marketing presentations using a visual approach for portraying marketing statistics
• Collaborated with Creative Director on infographics for internal and external communications

education

Apprenticeship, Shoestring Press Brooklyn | August–December 2018
Gained behind-the-scenes business knowledge of a member-based print shop as well as a foundation in screen printing and monotype printing
Master of Design, Commended; Domus Academy: Milan, Italy | January–December 2004
Bachelor of Architecture, Kansas State University:
College of Architecture, Planning, and Design (NAAB Accredited), Manhattan, Kansas | August 1994–December 1999
Czech Technical University: Architecture and Engineering Studies, Prague, Czech Republic | August 1997–June 1998

Computer Skills

Master of: InDesign Photoshop Illustrator Microsoft Office Suite Keynote
Proficient in: Sketch InVision Zeplin